Multicultural media strategist and account director with 15+ years at NBCUniversal, Telemundo, CBS, Univision and Venus Media, planning campaigns in up to 19 languages across digital and traditional media.
I joined Venus Media to bring what I learned at national networks like Univision, CBS and NBCUniversal / Telemundo to advertisers who want full-funnel strategies that genuinely reach multicultural audiences. Today I plan diverse media buys that reach New Yorkers in up to 19 languages, across digital and traditional platforms.
I'm known for my charisma and high energy, and I'm a natural relationship builder. Across sales, business development, marketing and account management I've owned multimillion-dollar relationships with global brands, and helped city agencies connect with the communities they serve.
A large-scale public sector campaign to recruit the next generation of NYPD officers, pairing data-driven digital targeting with culturally fluent messaging for New York's many communities.
Through multicultural media and targeted community outreach across digital and traditional channels, the campaign hit its recruitment goals and built stronger relationships with the neighborhoods it reached.
Kourtney's role: account executive who pitched the NYPD and ran the campaign from start to finish.
Took Broadway beyond its usual audience with a hyper-local activation in Canarsie, Brooklyn, turning a neighborhood barbershop into an immersive experience for the show.
Helped bring Wicked to the streets of New York, including a fleet of bright green cars lighting up Times Square and Manhattan.
[Short description of the campaign and Kourtney's role, to come.]
Multilingual campaigns for more than ten city agencies, including the Civic Engagement Commission, NYC Public Schools and the Mayor's Office of Community & Ethnic Media.
Leads communications strategy for Broadway productions and more than ten NYC agencies, from the NYPD and the Mayor's Office of Community & Ethnic Media to NYC Public Schools.
Built and managed a national digital portfolio generating $1M in revenue per quarter across CPG, auto and new business, and trained a team of up to five planners.
Planned and managed accounts for Audi, BMW, Mercedes-Benz, Nissan and Comcast across CBS owned stations and affiliates.
Kept campaigns for Colgate, Verizon Wireless, Mazda, AARP, AT&T and Macy's delivering, working daily with agency buyers.
Mentored high school students at the Manhattan Center for Science and Math, one-on-one, for seven years.
Active member of both employee networks at NBCUniversal.
Happiest at the Jersey Shore, exploring the culinary arts, swimming, or catching a Broadway musical.
Looking for someone who can connect your brand or agency with multicultural audiences? Send Kourtney a note and she'll get back to you.
